Application Deadline: July 20, 2018
About GreenHouse Capital
At GreenHouse Capital, we are passionately and proudly dedicated to the progress of women in technology.
Our mission through GreenHouse Lab is to build world class, women-led technology companies by equipping entrepreneurs with the skills, resources and support needed to rapidly grow and scale their companies in emerging African markets. We do this by helping start-ups validate their ideas, bring their products to market and ultimately, attract venture capital investment
As one of Africa’s leading technology focused venture capital firms, GreenHouse Capital is uniquely positioned to offer the expertise, networks and resources needed to propel your company to the next level.
How does GreenHouse Lab Work?
GreenHouse Lab features an intensive curriculum delivered in-person and virtually over the course of three months. The program leverages existing entrepreneurship education frameworks and focuses on a variety of key topics including, but not limited to, product development, market segmentation, human capital, marketing, and fundraising.
In addition to a structured curriculum, cohort participants are also required to engage in the hands-on application of concepts and practices learned throughout the program. Other channels of engagement include weekly dinners, office hours with the Entrepreneurs in Residence (EIRs), mentor meet-ups and a peer-learning field trip.
The program concludes with a Demo Day where all the startups present their ideas to a select group of investors and media. After Demo Day, we continue to support and engage with the companies on an on-going basis and as needed.
Why GreenHouse Lab?
GreenHouse Capital is one of the leading technology focused venture capital firms in Africa. We have a deep wealth of expertise that adds strategic, operational and technical value to our portfolio companies.
Through our strategic partnerships with major institutions, companies and organizations, we’re able to provide access to beneficial resources and tools as well as our wide network of investors.
In addition, we also leverage our connections to other global accelerator and entrepreneurship development programs to prepare our portfolio companies to quickly scale impact and raise capital.
What is the Selection Criteria for GreenHouse Lab?
We’re looking for the most passionate entrepreneurs who are 100% dedicated to their ideas and understand that the journey to sustainable success will require a high level of drive and commitment.
Beyond this, we’re looking for early stage, investment-ready technology startups that have identified a critical need in Africa and are building an effective, sustainable and scalable solution. We’re looking for companies that have developed, at a minimum, a beta product and are in the process of refining their go-to-market strategy, building out sales channels and generating revenue.
Each startup must have at least one woman on their leadership team which should consist of at least 2 members and no more than 6 with at least one technical member. Selected startups will be required to commit full-time to the program.
In addition, we may also look out specifically for startups with products that complement existing products within our portfolio. While personal recommendations are given serious consideration, every applicant will still be required to go through the entire application process which includes an in-person or virtual interview.
Applicants must meet the following requirements in order to be considered for the program:
- Must be an early-stage tech startup with at least one female member on their founding or leadership team
- Must have identified a critical need in Africa and is building an effective, sustainable and scalable solution
- Must have a team consisting of at least two members including one technical member
- Must have developed, at a minimum, a beta-product and be in the process of refining a go-to-market strategy, building out sales channels and generating revenue
- Must be extremely passionate about their chosen vertical and demonstrate the necessary commitment to building the company of their dreams.
The three-month accelerator begins in mid-August and ends in mid-November. Selected start-ups will be required to commit full-time to the program in Lagos.
How Long is the GreenHouse Lab Program?
The formal program is three months long but we continue to engage with and support GreenHouse Lab companies long after the program is over. This is because we believe that sustainable growth and success requires long-term commitment from both sides – the companies and us.
Do All Participating Startups Receive Funding?
While there are no initial GreenHouse Capital investments in the participating startups, we reserve the option of investing a minimum of $100K for equity within any of the companies if we have been able to help them reach specific milestones through the program.
Most importantly, we prepare each startup to put their best foot (and product) forward during Demo Day which takes place at the conclusion of the program and introduces the companies to a variety of investors within our wide network. These investors may offer additional investment beyond the 100K USD minimum offered by GreenHouse Capital.
In addition to equity investment, we also provide the necessary support, networks and enabling environment to ensure the success and investment readiness of all the startups in the program.
Where is the Program Located?
The program is located in Lagos, Nigeria. Participants will be required to be based in or move to Lagos to complete the three-month program.
When is the Next Cohort for GreenHouse Lab?
The 2018 batch of startups will begin the program in mid-August and end in mid-November.
How Do I Apply
The application for the next batch of startups opens in July 2018
- Make sure you have a venture profile published on the VC4Africa platform with your most recent pitch deck attached.
- Apply for the program via the online application form
Demo and Investment Day
During the program, each startup will have the opportunity to meet with investors prior to Demo and Investment Day. At the conclusion of the program, each startup will pitch in front of an audience of key entrepreneurs, investors, corporates and institutions from the global tech ecosystem. GreenHouse Capital will offer a minimum of 100K USD investment to startups that qualify and meet key milestones during the program. This investment excludes other investments that may be made by other investors in our network.
Program Benefits Include:
- The opportunity to work from Vibranium Valley, a recently launched tech campus based in Lagos, Nigeria. Amenities include free office space, wifi and partner resources.
- A minimum of 100K USD investment for startups that qualify and meet key milestones during the program. This excludes other offers that may be offered by our global network of investors.
- Access to our hand-picked global network of mentors and investors
- Distinction as a member of the first cohort in the first female-focused tech accelerator in Nigeria
- Media and press coverage of your startup and participation in the program
- Life-long membership in the GreenHouse Lab alumni network.